{"id":975,"date":"2021-05-06T15:00:00","date_gmt":"2021-05-06T15:00:00","guid":{"rendered":"https:\/\/courses.lsa.umich.edu\/michigan-voices\/?p=975"},"modified":"2022-02-17T22:08:24","modified_gmt":"2022-02-17T22:08:24","slug":"s2e3-under-the-influence","status":"publish","type":"post","link":"https:\/\/courses.lsa.umich.edu\/michigan-voices\/s2e3-under-the-influence\/","title":{"rendered":"S2E3: Under the Influence"},"content":{"rendered":"\n<div class=\"wp-block-cover alignfull has-background-dim-100 has-background-dim has-parallax has-background-gradient\" style=\"background-image:url(https:\/\/courses.lsa.umich.edu\/michigan-voices\/wp-content\/uploads\/sites\/81\/2019\/10\/river-moving.jpg)\"><span aria-hidden=\"true\" class=\"wp-block-cover__gradient-background\" style=\"background:linear-gradient(135deg,rgb(0,39,76) 0%,rgb(40,116,252) 100%)\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h2 class=\"has-text-align-center has-large-font-size wp-block-heading\">S2E3: Under the Influence<\/h2>\n\n\n\n<p class=\"has-text-align-center has-normal-font-size wp-block-paragraph\"><strong>WHO makes you stop in your scroll?<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-background\" style=\"background-color:#fff905;color:#fff905\"\/>\n\n\n\n<a class=\"wp-block-jetpack-podcast-player jetpack-podcast-player__direct-link\" href=\"https:\/\/anchor.fm\/s\/435545cc\/podcast\/rss\">https:\/\/anchor.fm\/s\/435545cc\/podcast\/rss<\/a>\n<\/div><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Influencers have power in 2021. That\u2019s a fact.<\/strong> They dictate what we wear, read, donate,<br>and consume. On this episode of Michigan Voices, we explore the intricacies of micro<br>influencing, and what it means to partner with brands. We then dive into the public relations<br>side of influencing and hear about what\u2019s really happening behind the scenes. Finally, we<br>explore cancel culture and its dangerous power in social media. The episode should leave you<br>wondering, who do I follow and why do they have influence over me? What have they done to<br>deserve my loyalty?<\/p>\n\n\n\n<div class=\"wp-block-columns alignfull has-background is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\" style=\"background:linear-gradient(135deg,rgba(253,234,88,0.59) 0%,rgba(238,249,123,0.54) 100%)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:45%\">\n<h2 class=\"has-text-align-center wp-block-heading\">What you&#8217;ll hear in this episode <\/h2>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/courses.lsa.umich.edu\/michigan-voices\/s2e3-transcript\/\" style=\"background:linear-gradient(135deg,rgb(0,39,76) 0%,rgb(0,106,184) 100%)\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>TRANSCRIPT<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:55%\">\n<p class=\"wp-block-paragraph\">An exclusive interview with Joshua Johnson, a small influencer with a growing platform who has a lot to say about his decision making process as someone with power<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A sneak peek into the public relations side of influencing and what goes on when an influencer partners with a brand<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cancelling cancel culture. Should we do it? Some food for thought as we consider the ever-growing desire to call influencers out<\/p>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\">Credits<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Joshua Johnson -Interview guest<br>Music: Artist- Sounds of Red Bull, Track-Claptrap (Purchased Rights, Order number: GCIXREL7,<br>21.04.202)<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-background\" style=\"background-color:#fff905;color:#fff905\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Episode Notes<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Thank you to Joshua Johnson, Professor T Hetzel, University of Michigan<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\">Producers<\/h2>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-top\" style=\"grid-template-columns:27% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"348\" height=\"246\" src=\"https:\/\/courses.lsa.umich.edu\/michigan-voices\/wp-content\/uploads\/sites\/81\/2021\/06\/Screen-Shot-2021-06-11-at-1.42.15-PM.png\" alt=\"\" class=\"wp-image-1016 size-full\" srcset=\"https:\/\/courses.lsa.umich.edu\/michigan-voices\/wp-content\/uploads\/sites\/81\/2021\/06\/Screen-Shot-2021-06-11-at-1.42.15-PM.png 348w, https:\/\/courses.lsa.umich.edu\/michigan-voices\/wp-content\/uploads\/sites\/81\/2021\/06\/Screen-Shot-2021-06-11-at-1.42.15-PM-300x212.png 300w\" sizes=\"auto, (max-width: 348px) 100vw, 348px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h3 class=\"wp-block-heading\">  Maddie Deutsch<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Maddie is a senior at the University of Michigan majoring in Sociology with minors in Writing and Spanish. Maddie is working at a healthcare public relations firm following<br>graduation hoping to focus on digital campaigns in the disease advocacy space. She is a big fan<br>of the NYT\u2019s podcast The Daily as well as any NPR\u2019s radio show Wait Wait Don\u2019t Tell Me.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-top\" style=\"grid-template-columns:27% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/courses.lsa.umich.edu\/michigan-voices\/wp-content\/uploads\/sites\/81\/2021\/06\/Under-the-Influence-Final-Cover-1024x1024.png\" alt=\"\" class=\"wp-image-979 size-full\" srcset=\"https:\/\/courses.lsa.umich.edu\/michigan-voices\/wp-content\/uploads\/sites\/81\/2021\/06\/Under-the-Influence-Final-Cover-1024x1024.png 1024w, https:\/\/courses.lsa.umich.edu\/michigan-voices\/wp-content\/uploads\/sites\/81\/2021\/06\/Under-the-Influence-Final-Cover-300x300.png 300w, https:\/\/courses.lsa.umich.edu\/michigan-voices\/wp-content\/uploads\/sites\/81\/2021\/06\/Under-the-Influence-Final-Cover-150x150.png 150w, https:\/\/courses.lsa.umich.edu\/michigan-voices\/wp-content\/uploads\/sites\/81\/2021\/06\/Under-the-Influence-Final-Cover-768x768.png 768w, https:\/\/courses.lsa.umich.edu\/michigan-voices\/wp-content\/uploads\/sites\/81\/2021\/06\/Under-the-Influence-Final-Cover.png 1400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h3 class=\"wp-block-heading\">  Jack Mastrianni<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Jack is a senior Musical Theatre Major and Performing Arts Management<br>minor at the University of Michigan. Upon graduating in May 2021, he plans to move to New<br>York City and pursue a career as an actor and arts administrator. His favorite podcasts include<br>The Daily, Science Vs., and Snacks Daily.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-top\" style=\"grid-template-columns:27% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/courses.lsa.umich.edu\/michigan-voices\/wp-content\/uploads\/sites\/81\/2021\/06\/Under-the-Influence-Final-Cover-1024x1024.png\" alt=\"\" class=\"wp-image-979 size-full\" srcset=\"https:\/\/courses.lsa.umich.edu\/michigan-voices\/wp-content\/uploads\/sites\/81\/2021\/06\/Under-the-Influence-Final-Cover-1024x1024.png 1024w, https:\/\/courses.lsa.umich.edu\/michigan-voices\/wp-content\/uploads\/sites\/81\/2021\/06\/Under-the-Influence-Final-Cover-300x300.png 300w, https:\/\/courses.lsa.umich.edu\/michigan-voices\/wp-content\/uploads\/sites\/81\/2021\/06\/Under-the-Influence-Final-Cover-150x150.png 150w, https:\/\/courses.lsa.umich.edu\/michigan-voices\/wp-content\/uploads\/sites\/81\/2021\/06\/Under-the-Influence-Final-Cover-768x768.png 768w, https:\/\/courses.lsa.umich.edu\/michigan-voices\/wp-content\/uploads\/sites\/81\/2021\/06\/Under-the-Influence-Final-Cover.png 1400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h3 class=\"wp-block-heading\"> Cooper Weiss<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Cooper is a Senior at The University of Michigan majoring in General Studies<br>with a concentration in Entrepreneurship and Psychology. Cooper is moving to Los Angeles in<br>summer of 2020, where he plans on continuing to run his own businesses and start a new<br>podcast interviewing founders. Cooper&#8217;s favorite podcasts include The Joe Rogan Experience<br>and BFF\u2019s with Dave Portnoy and Josh Richards.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Influencers have power in 2021. That\u2019s a fact. They dictate what we wear, read, donate,and consume. On this episode of Michigan Voices, we explore the intricacies of microinfluencing, and what it means to partner with brands. We then dive into the public relationsside of influencing and hear about what\u2019s really happening behind the scenes. Finally, [&hellip;]<\/p>\n","protected":false},"author":132,"featured_media":979,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29],"tags":[],"class_list":["post-975","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-season-two"],"jetpack_featured_media_url":"https:\/\/courses.lsa.umich.edu\/michigan-voices\/wp-content\/uploads\/sites\/81\/2021\/06\/Under-the-Influence-Final-Cover.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/courses.lsa.umich.edu\/michigan-voices\/wp-json\/wp\/v2\/posts\/975","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lsa.umich.edu\/michigan-voices\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/courses.lsa.umich.edu\/michigan-voices\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lsa.umich.edu\/michigan-voices\/wp-json\/wp\/v2\/users\/132"}],"replies":[{"embeddable":true,"href":"https:\/\/courses.lsa.umich.edu\/michigan-voices\/wp-json\/wp\/v2\/comments?post=975"}],"version-history":[{"count":7,"href":"https:\/\/courses.lsa.umich.edu\/michigan-voices\/wp-json\/wp\/v2\/posts\/975\/revisions"}],"predecessor-version":[{"id":1162,"href":"https:\/\/courses.lsa.umich.edu\/michigan-voices\/wp-json\/wp\/v2\/posts\/975\/revisions\/1162"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/courses.lsa.umich.edu\/michigan-voices\/wp-json\/wp\/v2\/media\/979"}],"wp:attachment":[{"href":"https:\/\/courses.lsa.umich.edu\/michigan-voices\/wp-json\/wp\/v2\/media?parent=975"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/courses.lsa.umich.edu\/michigan-voices\/wp-json\/wp\/v2\/categories?post=975"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/courses.lsa.umich.edu\/michigan-voices\/wp-json\/wp\/v2\/tags?post=975"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}