{"id":428,"date":"2015-12-07T03:37:19","date_gmt":"2015-12-07T03:37:19","guid":{"rendered":"https:\/\/smilingmadamebeudet.sac.lsa.umich.edu\/?page_id=428"},"modified":"2015-12-07T03:37:19","modified_gmt":"2015-12-07T03:37:19","slug":"changing-magazine-content","status":"publish","type":"page","link":"https:\/\/courses.lsa.umich.edu\/smilingmadamebeudet\/theme-3\/changing-magazine-content\/","title":{"rendered":"Changing Magazine Content"},"content":{"rendered":"<p style=\"text-align: left\"><em>Gabriel Wolfe<\/em><\/p>\n<p style=\"text-align: left\">The 1920s marked a shift in France\u2019s\u00a0magazine industry. Magazines moved away from text based articles, and instead increased\u00a0emphasis on ads and pictures, with often a single ad taking up an entire page. The intention being\u00a0to promote the rich upper class readers, especially those that were younger, to go out and\u00a0spend money on the products.<\/p>\n<p style=\"text-align: center\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-431 size-full aligncenter\" src=\"https:\/\/courses.lsa.umich.edu\/smilingmadamebeudet\/wp-content\/uploads\/sites\/29\/2015\/12\/Screen-Shot-2015-12-06-at-10.02.09-PM.png\" alt=\"Screen Shot 2015-12-06 at 10.02.09 PM\" width=\"298\" height=\"165\" \/><\/p>\n<p style=\"text-align: left\">As seen in the picture above, the film has a prominent example of this, in which an\u00a0advertisement for a\u00a0regal car brand covers an entire page in the magazine.\u00a0This advertisement induces\u00a0Madame Beudet to dream herself in the car on a field of clouds. Later,\u00a0she also imagines herself in the arms of a professional tennis player after she saw him in another ad. This is exactly what the shift in advertisement was trying to do: convince the susceptible rich readers\u00a0that their lives would be better with these products, and then have them buy the products.<\/p>\n<p style=\"text-align: left\">This idea was especially used by the fashion industry in France at the time. Clothing manufacturers were producing and promoting more \u201cmasculine\u201d outfits that included trousers and straighter lines on dresses. By running large ads in magazines, they hoped to change the standard for typical women&#8217;s wear. When Madame Labas sees the advertisement for the car and women&#8217;s fashion, she gives a rather unconvinced shrug.\u00a0She is unaffected by the images. Unlike Madame Beudet, Madame Labas is much older and seems unable to dream about the pleasure that the products can bring.<\/p>\n<p style=\"text-align: left\">Stewart, Mary. &#8220;Marketing Fabrics and Femininity in Interwar France.&#8221; <i>Textile History<\/i> 35.1 (2004): 90-111. <i>ProQuest<\/i>. Web. 27 Oct. 2015.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gabriel Wolfe The 1920s marked a shift in France\u2019s\u00a0magazine industry. Magazines moved away from text based articles, and instead increased\u00a0emphasis on ads and pictures, with often a single ad taking up an entire page. The intention being\u00a0to promote the rich upper class readers, especially those that were younger, to go out and\u00a0spend money on the &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/courses.lsa.umich.edu\/smilingmadamebeudet\/theme-3\/changing-magazine-content\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Changing Magazine Content&#8221;<\/span><\/a><\/p>\n","protected":false},"author":333,"featured_media":0,"parent":17,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-428","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/courses.lsa.umich.edu\/smilingmadamebeudet\/wp-json\/wp\/v2\/pages\/428","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lsa.umich.edu\/smilingmadamebeudet\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/courses.lsa.umich.edu\/smilingmadamebeudet\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lsa.umich.edu\/smilingmadamebeudet\/wp-json\/wp\/v2\/users\/333"}],"replies":[{"embeddable":true,"href":"https:\/\/courses.lsa.umich.edu\/smilingmadamebeudet\/wp-json\/wp\/v2\/comments?post=428"}],"version-history":[{"count":0,"href":"https:\/\/courses.lsa.umich.edu\/smilingmadamebeudet\/wp-json\/wp\/v2\/pages\/428\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/courses.lsa.umich.edu\/smilingmadamebeudet\/wp-json\/wp\/v2\/pages\/17"}],"wp:attachment":[{"href":"https:\/\/courses.lsa.umich.edu\/smilingmadamebeudet\/wp-json\/wp\/v2\/media?parent=428"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}