{"id":641,"date":"2015-12-08T04:26:47","date_gmt":"2015-12-08T04:26:47","guid":{"rendered":"https:\/\/smilingmadamebeudet.sac.lsa.umich.edu\/?page_id=641"},"modified":"2015-12-08T04:26:47","modified_gmt":"2015-12-08T04:26:47","slug":"emerging-consumer-economy","status":"publish","type":"page","link":"https:\/\/courses.lsa.umich.edu\/smilingmadamebeudet\/theme-3\/emerging-consumer-economy\/","title":{"rendered":"Emerging Consumer Economy"},"content":{"rendered":"<p><em>Jeffrey Berris<\/em><\/p>\n<p>After the First World War, the French economy became an emerging consumer economy. In this era, \u201cthe economy linked fashion and beauty pageants directly with the emerging consumer economy.\u201d The Beudet\u2019s live in a home that is well decorated with lavish accessories and accents. At first glance, knowing what the average person knows about clothes, it seems that the clothes that Madame and Monsieur wore appeared to be very nice and stylish. When we examine these subtle details about the Beudet\u2019s life, we can tell that they fall into the upper class category, monetarily speaking. The art on the walls, the piano in the room, the countless vases and many other objects that appear on screen suggest that they have a somewhat high socioeconomic status. The reason being because these were only accessories that people with money could afford.<\/p>\n<p>Dulac shows the viewers that Monsieur Beudet works as a clothing merchant. Beudet and his partner are frequently seen in the factory as they go through fine cloth swatches together (12 minutes into the film). Because the filmmaker has shown us that the Beudet\u2019s are wealthy in a variety of ways, we must infer that the cloth industry was doing well at the time. During this period after the war \u201cthere was an increase in purchasing power and an increase in the demand for consumer products.\u201d Not only was there a demand for these products in France but also in America. <a href=\"https:\/\/courses.lsa.umich.edu\/smilingmadamebeudet\/wp-content\/uploads\/sites\/29\/2015\/12\/Screen-Shot-2015-12-07-at-11.24.00-PM.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-642\" src=\"https:\/\/courses.lsa.umich.edu\/smilingmadamebeudet\/wp-content\/uploads\/sites\/29\/2015\/12\/Screen-Shot-2015-12-07-at-11.24.00-PM-300x160.png\" alt=\"Screen Shot 2015-12-07 at 11.24.00 PM\" width=\"444\" height=\"243\" \/><\/a>The consumer products in addition to cosmetics, included items made from cloth, which is the industry Monsieur Beudet works in. \u201cThanks to technological advances and rising wages, even working-class women could now afford these products.\u201d Because of the bustling textile and cloth industries at the time, knowing what we know about the clothes and accessories in their house, we can clearly infer that the Beudet\u2019s were wealthy.<\/p>\n<p>Oxford University Press. &#8220;Beauty and big business: gender, race and civilizational decline in French beauty pageants, 1920\u201337.&#8221; <em>French History<\/em> 28, no. 1 (1987).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jeffrey Berris After the First World War, the French economy became an emerging consumer economy. In this era, \u201cthe economy linked fashion and beauty pageants directly with the emerging consumer economy.\u201d The Beudet\u2019s live in a home that is well decorated with lavish accessories and accents. At first glance, knowing what the average person knows &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/courses.lsa.umich.edu\/smilingmadamebeudet\/theme-3\/emerging-consumer-economy\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Emerging Consumer Economy&#8221;<\/span><\/a><\/p>\n","protected":false},"author":338,"featured_media":0,"parent":17,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-641","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/courses.lsa.umich.edu\/smilingmadamebeudet\/wp-json\/wp\/v2\/pages\/641","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lsa.umich.edu\/smilingmadamebeudet\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/courses.lsa.umich.edu\/smilingmadamebeudet\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lsa.umich.edu\/smilingmadamebeudet\/wp-json\/wp\/v2\/users\/338"}],"replies":[{"embeddable":true,"href":"https:\/\/courses.lsa.umich.edu\/smilingmadamebeudet\/wp-json\/wp\/v2\/comments?post=641"}],"version-history":[{"count":0,"href":"https:\/\/courses.lsa.umich.edu\/smilingmadamebeudet\/wp-json\/wp\/v2\/pages\/641\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/courses.lsa.umich.edu\/smilingmadamebeudet\/wp-json\/wp\/v2\/pages\/17"}],"wp:attachment":[{"href":"https:\/\/courses.lsa.umich.edu\/smilingmadamebeudet\/wp-json\/wp\/v2\/media?parent=641"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}