Business + Tech Initiative – UROP Spring Symposium 2021

Business + Tech Initiative

Alexandra Greenberg


Pronouns: she/her/hers

Research Mentor(s): Philip Brabbs, Managing Director
Research Mentor School/College/Department: Ross Digital Business, Ross School of Business
Presentation Date: Thursday, April 22, 2021
Session: Session 3 (1pm-1:50pm)
Breakout Room: Room 3
Presenter: 5

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There is currently a large divide between the integration of technology and business among students enrolled in universities across the country. As a result, through the leadership of entrepreneur Phillip Brabbs and a team of MBA students and undergraduate researchers, the Ross Digital + Tech Initiative was born. The goal of the Initiative is to align and integrate Digital Business activities to develop business leaders for a digital world; influence digital business practices through data and research, and build connections with industry and policy to shape the future of business. The approach to expanding the Initiative deals with aligning and integrating the Digital Business content, stakeholder engagement and brand in a reinforcing way to amplify and expand the Ross Digital Business reputation through synergies across the 3 areas. The areas span across topics including tech literacy, tech mastery, and tech competency. This study utilizes bi-weekly meetings with fellow tech scholars, weekly meetings with MBA mentors, and bi-weekly all-hands meetings to ensure cohesiveness across the project. Along with that, by utilizing applications such as Basecamp and Excel, we are able to organize data, stay in communication, and create content for the online database. This study is just the beginning of a long journey to equip leaders with tech to build a better world. Although no immediate conclusions have been drawn, long-term goals for the future of the Initiative range from the continued execution of annual Datathons to launching a Tech Founder Speaker Series to establishing the Ross Tech Scholar Program.

Authors: Mojisola Jimoh, Alexandra Greenberg
Research Method: Library/Archival/Internet Research

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