Data is asset – Evaluating the market value of databases – UROP Spring Symposium 2021

Data is asset – Evaluating the market value of databases

Xihao Liang

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Pronouns: He/Him/His

Research Mentor(s): Yuan Shi, PhD student
Research Mentor School/College/Department: Finance, Ross School of Business
Presentation Date: Thursday, April 22, 2021
Session: Session 1 (10am-10:50am)
Breakout Room: Room 20
Presenter: 3

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Abstract

The project aims to evaluate how the market value reflects the value of the firms’ data accumulation. Traditionally, the market value can be estimated using the discounted cash flow (DCF) method. This approach is flawed because the prediction of future cash flow is always inaccurate. This project uses firms’ data accumulations as inputs. Regression models are fitted to quantify the results.

Authors: Xihao Liang
Research Method: Data Collection and Analysis

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