How Do Companies Respond to Consumer Boycotts? A Deeper Understanding of the Interplay between Social Movements, Corporations and Political Actors.

Xinyue Cao

Pronouns: she/her/hers

Research Mentor(s): Pablo Sanz, PhD Candidate
Research Mentor School/College/Department: Strategy Department, Ross School of Business
Presentation Date: Thursday, April 22, 2021
Session: Session 6 (4pm-4:50pm)
Breakout Room: Room 19
Presenter: 1

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Abstract

For privacy concerns this abstract cannot be published at this time.

Authors: Xinyue Cao, Isaac Matti
Research Method: Qualitative Study