Julia Mocny
Pronouns: She/Her
Research Mentor(s): Bruce Belzowski, Managing Director: Automotive Futures
Research Mentor School/College/Department: Automotive Futures,
Presentation Date: Thursday, April 22, 2021
Session: Session 4 (2pm-2:50pm)
Breakout Room: Room 16
Presenter: 2
Abstract
For the Tesla research project, I, along with my mentor Bruce Belzowski and research assistant Daniel Nemmert, helped formulate and evaluate the results of a survey that asked automotive industry experts including executives, managers, from auto manufacturers, suppliers, as well as academics, consultants, government officials, and NGOs for their opinions on Tesla’s unique technology, distribution methods, and company strategies. The survey also inquires about Tesla’s future global expansion and market share. Tesla’s recent rise and success within the exclusive electric automotive industry coupled with their unorthodox approach and advanced technologies make them a potential game-changer within the industry. Additionally, the world’s seemingly inevitable shift to electric vehicles, a sector in which Tesla is a global leader, makes them all the more relevant. This critical transition period to electric vehicles poses a problem for automotive companies tasked with undergoing a major operational and technological shift into the new market. Thus, this survey, which will be distributed in February and analyzed in March, will be used to further evaluate which of Tesla’s unique company characteristics are their strengths and weaknesses and to establish predictions regarding the future of the electric vehicle market including major players and imminent advances. The survey results will give insight that will inform competing automotive companies about other methods that, based on the methods’ successes, can assist and guide them in how they conduct their business in the future. Overall, this research will help automotive companies prepare for and adapt to consumer needs and preferences more effectively, creating more efficient businesses and better customer experiences.
Authors: Julia Mocny, Bruce Belzowski
Research Method: Qualitative Study
https://sites.google.com/umich.edu/automotivefutures/powertrains/powertrain-strategies-for-the-21st-century
