Ross Business+Tech – UROP Spring Symposium 2021

Ross Business+Tech

Breana Ang


Pronouns: she/her

Research Mentor(s): Philip Brabbs, Managing Director
Research Mentor School/College/Department: Ross Digital Business, Ross School of Business
Presentation Date: Thursday, April 22, 2021
Session: Session 4 (2pm-2:50pm)
Breakout Room: Room 4
Presenter: 2

Event Link


The Business + Tech initiative of Ross’ primary goal is to promote tech literacy among business students, both BBA and MBA, as well as throughout the university in partnering with several initiatives, classes, and more. There are several parts of Business + Tech which focus on a different aspect of promoting tech literacy, such as hosting a conference related to sports analytics and sports business, or learning emerging technologies, or hosting the Datathon for 200-300 student participants. The specific aspect of Tech Startups includes initiatives such as hosting a podcast interviewing startup founders, a speaker series along with a pitch competition in partnership with other initiatives, and a blog post series to be published on the website for both Michigan students, faculty, and the general public to view. Another aspect of this team includes putting together a tech startup ecosystem of startups in the Ann Arbor, Detroit, and Southeastern Michigan area, as well as putting together data for how different initiatives within the University of Michigan, such as alumni, current students involved in tech initiatives, student organizations, faculty, and coursework which relate to tech and help promotes the tech literacy throughout the university. As for the website, methodology includes those who read blog posts learning more about the tech startup space, including a self-survey which can be taken at any time to track the progress of concepts of tech that are learned in perusing the website’s blog posts. Currently, the Business + Tech team is hosting initiatives and backlogging blog posts to have content on the website when it is published and released to the public. Similar to Harvard’s business and tech initiatives and other such schools, the goal is to build a tech pillar within Ross for both MBAs and BBAs, helping bolster the reputation of Ross in the tech community and providing resources for students to become tech literate.

Authors: Alais Murillo, Breana Ang
Research Method: Library/Archival/Internet Research

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