Ross Digital Business and Technology: Michigan Sports Business and Technology – UROP Spring Symposium 2021

Ross Digital Business and Technology: Michigan Sports Business and Technology

Siena Mizel


Pronouns: she/her

Research Mentor(s): Philip Brabbs, Managing Director
Research Mentor School/College/Department: Ross Digital Business, Ross School of Business
Presentation Date: Thursday, April 22, 2021
Session: Session 3 (1pm-1:50pm)
Breakout Room: Room 3
Presenter: 3

Event Link


The multi-billion dollar sports industry captivates millions of fans around the world and intersects with a multitude of various other industries from business, to health, to technology. Within these industrial vertices lie opportunities for growth and changed within sports, and mark intellectual territory ready to be explored. The Ross Business and Technology Scholars Group is devoted to examining the ways in which technology can improve the development of obtaining, and ease of using, data and statistical information. We are looking at the various ways these new technologies and data synthesis platforms can be leveraged to advance and aid professional and collegiate sports. Technology changes so rapidly and can do so much that, as a team of researchers, we believe that the best way to educate the sports world on the newest technology and its many new uses is to hold a Sports Analytics Conference partnered with the Ross School of Business and various other companies and organizations. As a research team, we have been looking into many different sports technology companies and data leveraging softwares to first understand the market. From there we have begun to connect with teams that use these platforms to understand their experiences and takeaways. The compilation of feedback and data has allowed us to find out the areas that sports teams feel they need the most improvement in or areas they feel they are lacking in technology. With this in mind we are conducting a second round of research to see which companies and products fit the needs of the sports world and are bringing them together at our conference to interact with the sports industry. We have found that teams believe they need help with data synthesis. Nowadays it is extremely easy to collect an abundance of data, however understanding what is valuable within it and using that to help the team rather than letting it get lost among all the other information has been what teams believe to be crucial. There is no specific conclusion that we can reach because different teams require different things and we have been tailoring our conference to meet all of these needs. The broad scope of results we gathered highlights that technology is an integral facet of the sports world that can’t only be explored through this one conference but rather an ongoing discussion and research topic. Learning how much technology is used and needed within the sports industry has allowed us to adjust our conference to answer the pressing questions that the sports world has about the new softwares, programs, and companies right now. This also provides us with direction for future conferences, partnerships, and research questions. The establishment of this conference serves as a gathering of a variety of different companies, teams, and individuals all well versed in data analytics or those looking for answers and to learn more. This conference, in its second year, allows for teams to advance and enhance their strategies, opportations, and overall success in all fields of technology. In doing this, not only do individual players and teams reap benefits -from safety and data training to fan attendance and game strategy- but the larger industry as a whole does as well.

Authors: Siena Mizel
Research Method: Library/Archival/Internet Research

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