Research Mentor(s): William Reuben Hurst, PhD Student
Research Mentor School/College/Department: Strategy Department, Ross School of Business
Presentation Date: Thursday, April 22, 2021
Session: Session 5 (3pm-3:50pm)
Breakout Room: Room 18
Companies can attract human capital, or potential employees, through wage incentives and non-wage incentives, such as commitments to causes like workplace diversity and environmental sustainability. This project examines the question of as these commitments to social issues become more prevalent in recruitment efforts, does this make companies more likely to support them. A data set of every job posting in the United States over the past decade is being analyzed by a code written in the program R that automatically sorts job postings based on keywords relating to specific non-wage incentives. In order to test the functionality of this code, smaller samples of the data set are being analyzed by manually searching for these keywords. The expected results of my role in this project is that by analyzing the smaller samples of the dataset, the main code will be validated in classifying job postings. We hope to find that this is a reliable way to find a company’s commitment to social issues and if so, that we can apply this technique to other demographics regarding the job market.