Charlotte Gu
Pronouns: she/her
Research Mentor(s): Christine Choi, Ph.D Candidate
Research Mentor School/College/Department: Strategy Department, Ross School of Business
Presentation Date: Thursday, April 22, 2021
Session: Session 5 (3pm-3:50pm)
Breakout Room: Room 3
Presenter: 1
Abstract
Existing studies on platform competition have emphasized the importance of complementors on platform success but paid little attention to complementors’ heterogeneous decisions to collaborate with a particular platform. Building on the literature on adjustment costs, this paper examines how complementors’ organizational attributes influence their decisions to adopt an entrant platform. My preliminary results based on U.S. restaurant industry data show that restaurants that had already partnered with at least one incumbent food delivery platform were more likely to adopt an entrant platform. However, this positive relationship was weaker for complementors that had (1) a higher capacity utilization rate and (2) more than one organizational unit. This paper provides implications on how entrant platforms can establish an initial population of complementors, preparing the ground to compete with incumbent platforms.
Authors: Christine Choi
Research Method: Library/Archival/Internet Research
