Rose Clark
Pronouns: she/her
Research Mentor(s): Ella Simmons
Research Mentor School/College/Department: Psychology / LSA
Program: UROPF
Session: Session 4 (1:40pm – 2:30pm)
Authors: Susan A. Gelman
Abstract
The research project explored the digital economy of sports, with a focus on the market of sports streaming. I carried out two phases of studies. First, I compared streaming markets across the world to see how the sports market varies. Second, I studied consumer behavior relating to sports streaming to understand how the growth of sports streaming has changed the way fans interact with one another as well as how this growth influenced consumers’ purchasing behaviors. The market of sports streaming is one that is new, and a rapidly changing industry. This project found interesting insights into this growing market.
