Lindsey Zousmer
Pronouns: she/her/hers
Research Mentor(s): Glenn Fox
Research Mentor School/College/Department: Division of Anatomical Science, Dept. of Surgery / Medicine
Program: UROPF
Session: Session 3 (11:00am – 11:50am)
Authors: Lindsey Zousmer, Cristina Prall, Kathleen Alsup, Glenn Fox
Abstract
Despite the importance of anatomical education in medical school, not all medical students have consistent access to labs with cadavers. BlueLink is a multifaceted resource hub for medical students, attempting to make anatomical education conveniently accessible regardless of financial status, or location. BlueLink aims to ultimately capture all of the crucial aspects of anatomical education through a virtual platform; this includes anatomical images, quizzes, videos, virtual reality, practice questions, etc. for various body parts and systems. In order to increase awareness of BlueLink’s freely accessible educational resources, BlueLink has developed Facebook and Instagram pages in order to increase their social media presence and promote the resources as well as educate viewers on anatomy on those platforms. We primarily focus on the Instagram platform, and the content simultaneously appears on our Facebook profile. The goal of this initiative is to promote and educate in a casual manner via social media, and expand marketing for BlueLink as well as its educational platforms. Posts are curated and executed with the primary goal of educating viewers and promoting the BlueLink resources to expand our audience. As far as the social media aspect, data gauging viewer engagement, such as likes, viewers, and followers, are gathered and website statistics are also considered to determine the effectiveness of this effort. BlueLink is hoping to reach as many students and curious individuals as possible, and further its outreach via social media to encourage viewers to utilize the resources.
