Andy Ho
Pronouns: He/Him
Research Mentor(s): Muzammil Hussain, Assistant Professor
Research Mentor School/College/Department: The Big-DIG Research Lab @ The Institute for Social Research,
Presentation Date: Thursday, April 22, 2021
Session: Session 2 (11am – 11:50am)
Breakout Room: Room 20
Presenter: 3
Abstract
A study was undertaken to investigate the relationships between the U-M Business Engagement Center (BEC)’s relationships with societal and industrial organizations. The goal of this study includes understanding and analyzing the varying relationships (units of analysis: hard ties, and soft ties) that bind the 200+ year old research and innovation institution within the modern high-technology sectors of the world-system. In order to operationalize the units of analysis (hard ties, and soft ties), we collected over 10,000 Twitter accounts in the 2nd and 3rd-degree social network of the U-M BEC, the U-M Office of Tech Transfer, and the U-M Office of Vice President for Research, and expanded the database with further meta-data (e.g., account type, region, year founded, industry categorization, R&D budget, etc.) — thus, our units of observation were Twitter accounts and their associated primary and secondary meta-data. In the current phase of work, we aim to use these units of observation to analyze the institutional social network of the University of Michigan through a focus on: industry, region, and human capital.
Authors: Andy Ho
Research Method: Library/Archival/Internet Research
