Pinyi Lee
Pronouns: she/her
Research Mentor(s): Eric Martell
Co-Presenter:
Research Mentor School/College/Department: Psychology / LSA
Presentation Date: April 20
Presentation Type: Poster
Session: Session 3 – 1:40pm – 2:30 pm
Room: League Ballroom
Authors: Eric Martell, PinYi Lee
Presenter: 25
Abstract
Despite the fact that much research has been done by politicians and political scientists to investigate the sociopolitical factors that could play into voting preferences of constituents, little emphasis has been put on the linguistic aspect—that is, the relationship between sociopolitical factors and a person’s ability to be primed. This study was carried out by giving US citizen participants a series of questions about pressing political issues today, followed by a series of audio messages that described the characters that were pictured above. Then, they were given pictures that required them to describe the interaction between two characters that they have already seen, in the hopes that participants will use the descriptions previously primed to them. After organizing the data, RStudio was used to determine the significance of the p-value, thus indicating if the relationship between the two factors studied were significant. It was found that those who identify as liberals are more likely to be primed, as they are more likely to use the word given to them in the question. However, those who identify as conservatives are less likely to be primed, as they are more likely to use synonyms of the word given to them in the question. The findings of this research could be extended to those in charge of writing ballots, those who create surveys/polls, or politicians who are hoping to appeal to their constituents because these aforementioned groups are able to tailor the way they structure their questions to their intended audience.
Interdisciplinary, Social Sciences
