Young Black men’s Sexual and Reproductive Preventative Initiative Project Utilizing Social Media

Genesis Green

Research Mentor: Jade Burns
Mentor Department: Nursing – Division of Health Behavior & Biological Sciences, Nursing
Author(s):  Jade  Burns, Jade Burns
Session: Session 2 (10:00 AM – 10:50 AM)
Presentation Type: Poster 96

Abstract

Background: Young Black men (YBM) have been significantly underrepresented in reproductive health initiatives, with evidence of this population having the highest rates of HIV and STIs, putting them at a great risk. Social media may be an innovative resource for accessing information and receiving support, with regard to sexual health promotion and risk behaviors for this demographic. Purpose: This research aims to create a social media/digital component to inform young Black males about safer sex practices. Additionally, we expect to find how the themes of mental health intersect with their reproductive health outcomes. More specifically, what exact messages in the media affect these outcomes? Methods: Qualitative data were obtained through semi-structured interviews with (N=25) Black males between the ages of 18 and 24 years old. Recruitment occurred from June 2024 to August 2024 via electronic newsletters and paid email promotions. Thematic analysis using the RADaR method was used to identify key themes reflecting the participants’ expectations of health and healthcare, and to explore their connections to risk behaviors, mental health, well-being, and new media. Using a standardized interview guide, the following question was selected: “What is the most important health concern affecting YBM, like you, in your community? Results: Preliminary results show that mental health (e.g., anxiety, depression, “negative headspace”, and sexual health concerns (e.g., STI awareness, unhealthy relationships, vulnerability) were highlighted as the top two themes when asked, “ What is the most important health concern affecting YBM, like you, in your community?” Conclusion: Mental health is an important component of young Black males’ sexual health. Social media may help improve their risk behaviors by delivering specific messages they find valuable, influential, and culturally specific. This data adds information towards tailored sexual health programs that include the implications of mental health on their reproductive outcomes.