S2E3: Under the Influence
WHO makes you stop in your scroll?
https://anchor.fm/s/435545cc/podcast/rss
Influencers have power in 2021. That’s a fact. They dictate what we wear, read, donate,
and consume. On this episode of Michigan Voices, we explore the intricacies of micro
influencing, and what it means to partner with brands. We then dive into the public relations
side of influencing and hear about what’s really happening behind the scenes. Finally, we
explore cancel culture and its dangerous power in social media. The episode should leave you
wondering, who do I follow and why do they have influence over me? What have they done to
deserve my loyalty?
What you’ll hear in this episode
An exclusive interview with Joshua Johnson, a small influencer with a growing platform who has a lot to say about his decision making process as someone with power
A sneak peek into the public relations side of influencing and what goes on when an influencer partners with a brand
Cancelling cancel culture. Should we do it? Some food for thought as we consider the ever-growing desire to call influencers out
Credits
Joshua Johnson -Interview guest
Music: Artist- Sounds of Red Bull, Track-Claptrap (Purchased Rights, Order number: GCIXREL7,
21.04.202)
Episode Notes
Thank you to Joshua Johnson, Professor T Hetzel, University of Michigan
Producers
Maddie Deutsch
Maddie is a senior at the University of Michigan majoring in Sociology with minors in Writing and Spanish. Maddie is working at a healthcare public relations firm following
graduation hoping to focus on digital campaigns in the disease advocacy space. She is a big fan
of the NYT’s podcast The Daily as well as any NPR’s radio show Wait Wait Don’t Tell Me.
Jack Mastrianni
Jack is a senior Musical Theatre Major and Performing Arts Management
minor at the University of Michigan. Upon graduating in May 2021, he plans to move to New
York City and pursue a career as an actor and arts administrator. His favorite podcasts include
The Daily, Science Vs., and Snacks Daily.
Cooper Weiss
Cooper is a Senior at The University of Michigan majoring in General Studies
with a concentration in Entrepreneurship and Psychology. Cooper is moving to Los Angeles in
summer of 2020, where he plans on continuing to run his own businesses and start a new
podcast interviewing founders. Cooper’s favorite podcasts include The Joe Rogan Experience
and BFF’s with Dave Portnoy and Josh Richards.
