“The purpose of our project was that validate the pains of high school students when applying to college, and then develop a solution. The team hosted focus groups, completed market research (benchmarking), and conducted interviews to draft a business proposal. We identified understanding the “standards” of the application process and stress as the main pain points of our customers and have developed a prototype that we hope to continue testing. We have completed proofing our survey and algorithms and have drastically simplified the original sequences after receiving customer feedback. Moving forward, we are looking to test our prototype in actual schools.”
Check out their Capstone poster here!: Nav Next Steps Poster
Team members:
Grace Wang, BBA, 2021
Jessica Vinagolu-Brar, Pyschology 2021
