Throughout our summer research, one of our biggest questions was understanding whatmade a strong brand image, and from a logo and colors standpoint, what logo andmarketing elements would lend itself best to 3 Degrees and put the organization’s bestpossible image forward. In reflection, we spent far more time on the rebrand process thanwe anticipated, but …
The main component of our summer research was our focus group research that wasaimed to address questions regarding consumer lifestyle choices, shopping behaviors, andpreferences based on how they define and perceive sustainability. An insight that did not alignwith our expectations was that many consumers rarely considered sustainability whileshopping. If the information is readily available either …
As a team, co-collab’s mission is to foster meaningful experiences through collaborative, interactive, and playful activities. Our three major summer activities were1) consolidate and present our identity as a team and as a brand; 2) collect inspirational and empirical support for our fall implementation plan from literature and case studies; and3) collect stories on how …
During my time in India, I worked with a nonprofit called MANN, which was a workforce training center for disabled adults. I was able to work directly with the CEO and COO on site, and implement a ground up marketing strategy. It was awesome to see the organizations growth in just the few short weeks …
Our project through the BLI Leadership Lab involved spreading awareness and destigmatization regarding alternative diets such as Veganism and Vegetarianism. We found that students around campus were receptive to the idea of reducing meat intake, but were less enthused about cutting meat out entirely. Our initial plans were loftier than was feasible during the short …
I visited Guatemala this past Spring break. The Ross School of Business sent my cohort and I for a service trip hosted by International Samaritan and fully-funded by the Royal Bank of Canada. The purpose of the trip was to work at a school in a landfill community in Escuintla, Guatemala, one of Guatemala’s more …
The event we hosted was a Science Olympiad tournament to over 900 students across Michigan and surrounding states. Science Olympiad is a high school competition consisting of 23 different STEM-related with emphases in areas like astronomy, herpetology, physiology, and several others. Events range from completing a test to piloting a pre-built device, to completing a …
Our first ever Alpha Kappa Psi Lunar New Year was part of our organization’s goal to increase diversity, equity, and inclusion among our members. With such a large presence of students from different cultural backgrounds, this event allowed us to experience cuisines and traditions that are often practiced during Lunar New Year. Our event showcase …
The purpose of VenueTourist’s Capstone Project was to determine the best market niche for virtual tours and how to best sell to that niche. In order to determine the best market niche, we explored three separate industries: universities, corporations, and venue owners. The evaluation of ‘best market’ was based on ease of sale and willingness …
“The problem that we are solving is people’s inability to have a say in the music playing around them in a party and other social settings. Currently, everyone in the party is at the mercy of the party host, or the owner of the phone attached to the speakers. Many times, peoples’ unique song tastes …
