Throughout our summer research, one of our biggest questions was understanding whatmade a strong brand image, and from a logo and colors standpoint, what logo andmarketing elements would lend itself best to 3 Degrees and put the organization’s bestpossible image forward. In reflection, we spent far more time on the rebrand process thanwe anticipated, but …
The main component of our summer research was our focus group research that wasaimed to address questions regarding consumer lifestyle choices, shopping behaviors, andpreferences based on how they define and perceive sustainability. An insight that did not alignwith our expectations was that many consumers rarely considered sustainability whileshopping. If the information is readily available either …
As a team, co-collab’s mission is to foster meaningful experiences through collaborative, interactive, and playful activities. Our three major summer activities were1) consolidate and present our identity as a team and as a brand; 2) collect inspirational and empirical support for our fall implementation plan from literature and case studies; and3) collect stories on how …
